Privacy Policy

 

Brilliant Bed Privacy Policy

This Privacy Policy is provided by Brilliantbed.com (“Brilliant Bed”) and describes the collection, use, sharing, storage, and protection of your non-personal and personal information by Brilliant Bed.  Please read this policy carefully to understand what we do with your non-personal and personal information and how you can limit some sharing of such information. Whenever you visit Brilliantbed.com you accept the practices described in this Privacy Policy.

What information does Brilliant Bed collect?

We may collect your non-personal and personal information anytime you interact with us, such as when you visit our website, purchase any of our products or services online, fill out our application form, otherwise contact us, or when we contact you. We may also collect your personal information from third parties, such as employers and consumer reporting agencies.

• Non-personal information – this refers to information that does not by itself identify you as a specific individual.
  • For example, non-personal information may include (without limitation):
    • The Uniform Resource Locator (“URL”) of the last website visited by a user before visiting Brilliantbed.com.
    • Which URL a user goes to after visiting Brilliantbed.com.
    • What browser a user is using.
    • A user’s Internet Protocol (“IP”) address.
    • Cookies – pieces of information which a web server may place on your computer when you visit a website.

• Personal information – this refers to information that can be associated with you and could be used to identify you.
  • For example, personal information may include (without limitation):
    • Mailing address, email address, and phone number
    • Social security number
    • Income
    • Account balances
    • Credit card information
    • Transaction and financial information
    • Payment history
    • Employment information
    • Creditworthiness and credit history information
    • Bank account information

How does Brilliant Bed use your information?

We may use your non-personal and personal information for the following purposes from time to time:

• To provide you with access to our site, services, and products.
• To enhance the operation of our site, service and process your transaction(s), improve our marketing and promotional efforts, statistically analyze site use, improve our service and product offerings, and customize our site’s content, layout, and services.
• To deliver information to you and contact you regarding administrative notices.
• To resolve disputes, troubleshoot problems and enforce our agreements with you, including without limitation, our Terms of Use and this Privacy Policy.
• To market our services and products to you.
• Any other purpose that is permitted by law.

Does Brilliant Bed share your information?

• We may share your non-personal and personal information described above from time to time with our Affiliates and Non-Affiliates(as defined below) as permitted by law, such as in order to perform our business and marketing purposes, including without limitation, servicing and processing your transaction(s), sending you informational, marketing, and promotional content, maintaining and servicing your account(s), reporting to credit bureaus, and responding to court orders and legal investigations.
• We may share your non-personal and personal information described above from time to time with Non-Affiliates pursuant to a Joint Marketing Agreement (as defined below).
• We may share your non-personal and personal information described above from time to time with our Affiliates for our Affiliates’ everyday business purposes and marketing purposes.
• We may share your non-personal and personal information described above from time to time with Non-Affiliates so that they can market services and products to you.

How can you share information about your Brilliantbed.com experience on social media sites?

We may offer services that allow you to share information with third party social media sites such as Facebook, Twitter, Pinterest, and others. Please note that if you share information with these third party social media sites, different rules may apply to their use and/or sharing of the information you provide them.

How can you limit sharing of your personal information?

You can limit sharing of your personal information for the following purposes:

1. Sharing for our Affiliates to market to you;
2. Sharing for Non-Affiliates to market to you; and
3. Sharing information about your creditworthiness for our Affiliates’ everyday business purposes.

If you wish to limit sharing of your personal information for any or all of the three above-described purposes, please contact us:

• By calling 312-624-9438
• By writing a letter to: Brilliant Bed, 165 W Chicago Ave, Suite 101, Chicago, IL 60654

When does Brilliant Bed begin sharing your personal information?

If you are a new customer, we can begin sharing your information thirty days after this Privacy Policy is accepted. If you are an existing or former customer, we can continue to share your information as described in this Privacy Policy. Please note that regardless of whether you are a new, existing, or former customer, at any time you can limit our sharing of your information by following the instructions in the preceding paragraph.

How does Brilliant Bed safeguard your personal information?

We understand the importance of protecting your personal information. We maintain physical, electronic and procedural safeguards that comply with applicable law to protect your personal information.

How can you limit the collection and use of some of your non-personal information?

You have the ability to control how some of your non-personal information is collected and used online by controlling whether to accept cookies. If you prefer not to accept cookies, you can change your browser settings.

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

The table below lists the cookies we collect and what information they store:

COOKIE name	COOKIE Description
CART	The association with your shopping cart.
CATEGORY_INFO	Stores the category info on the page, that allows to display pages more quickly.
COMPARE	The items that you have in the Compare Products list.
CURRENCY	Your preferred currency
CUSTOMER	An encrypted version of your customer id with the store.
CUSTOMER_AUTH	An indicator if you are currently logged into the store.
CUSTOMER_INFO	An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS	Stores the Customer Segment ID
EXTERNAL_NO_CACHE	A flag, which indicates whether caching is disabled or not.
FRONTEND	You sesssion ID on the server.
GUEST-VIEW	Allows guests to edit their orders.
LAST_CATEGORY	The last category you visited.
LAST_PRODUCT	The most recent product you have viewed.
NEWMESSAGE	Indicates whether a new message has been received.
NO_CACHE	Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART	A link to information about your cart and viewing history if you have asked the site.
POLL	The ID of any polls you have recently voted in.
POLLN	Information on what polls you have voted on.
RECENTLYCOMPARED	The items that you have recently compared.
STF	Information on products you have emailed to friends.
STORE	The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE	Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS	The products that you have recently viewed.
WISHLIST	An encrypted list of products added to your Wishlist.
WISHLIST_CNT	The number of items in your Wishlist.

If you prefer not to receive personalized ads from third party advertisers, you can opt-out of some network advertising programs by visiting http://www.networkadvertising.org/choices

Will this Privacy Policy change?

• Please note that we review our privacy practices from time to time, and that such practices are subject to change. We reserve the right to change this Privacy Policy at any time by posting revised versions of this Privacy Policy on Brilliantbed.com.
• Your use of the Brilliantbed.com website and any other services provided by Brilliant Bed constitutes your acknowledgement and acceptance of the then-effective Privacy Policy.
• The effective date of this Privacy Policy, as stated below, indicates the last time this Privacy Policy was revised.

Is this Privacy Policy subject to Brilliantbed.com’s Terms of Use?

Yes, if you choose to visit Brilliantbed.com, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms of Use.

Definitions:

• Affiliates – companies related by common ownership or control. They can be financial or nonfinancial companies.
  • Our Affiliates include lenders and retailers.
  • Non-Affiliates – companies not related by common ownership or control. They can be financial or nonfinancial companies.
    • Non-Affiliates can include (without limitation) companies engaged in direct marketing and selling of consumer products and services.
    • Joint Marketing Agreement – a formal agreement between nonaffiliated financial companies that together market financial products or services to you.

 

Effective March 17, 2016