Nick Viall has held many jobs: Chicago software salesman; Season 10 contestant on “The Bachelorette”; Season 11 “Bachelorette” contestant; Season 3 “Bachelor in Paradise” castmate; Season 21 “Bachelor” lead; Season 24 “Dancing with the Stars” contestant; actor; model; possible paramour of “Mad Men” star January Jones.
And now, pitchman for a new River North mattress store. Viall, 37, appears in a 30-second ad for Brilliant Bed, which opened its doors this week at 165 W. Chicago Ave. Viall shot his scenes here earlier this month, and Big Foot Media created the commercial.
“My partner, he knew Nick through a friend of a friend, and we thought it would be a great opportunity to get him on board, especially because ‘The Bachelor’ just started, to have him do a commercial for us and do basically other promotional things,” Brilliant Bed Chief Operating Officer Dan Chen said.
The ad plays on a familiar scene: Viall having trouble connecting with a woman. The Wisconsin native was runner-up on two seasons of “The Bachelorette” and his relationship from “The Bachelor” quickly fizzled. Turns out, Viall just needed a new mattress. When he gets one from Brilliant Bed in the commercial, the woman who initially gave him side-eye ends up bringing him cookies.
Viall doesn’t speak a word in the ad — a dog named Peanut makes more noise — but his signature charm is there. Chen said he plans to pay for the ad to air Mondays during Season 22 of “The Bachelor” starting Feb. 12.
Brilliant Bed is running a promotion on its website for $100 off purchases over $500 using the code SLEEPNICK. Reps say the company plans to donate one mattress to underprivileged childen and the homeless for every 20 mattresses sold. The company also offers a risk-free 120-night sleep trial for all its mattresses, which is longer than a stint on “The Bachelor.”